We believe happy, well-balanced employees are not only beneficial to the bottom line; they are crucial to the greater good of the world.
Meet Our Team
Chief Executive Officer
Ashley Daidone is the Founder and CEO of Exhale Wellness. Ashley began her career working in a corporate environment in the hospitality and tourism industry. Her roles as General Manager and Corporate Sales Leader for the Joie de Vivre Hotel collection took her from San Francisco to England, focusing on developing solutions for corporate executives. She had roles in Operations Management for Westin Hotels, was the Director of Group Sales for Starwood Hotels, and Senior Sales Leader within the Vail Resorts collection. Ashley is intimate with the needs and pressures of a corporate environment, and how crucial it is for employees and team members to keep balance at the center of their working lives.
In 2012, Ashley made the decision to bring more balance into her own life. She enrolled in Yoga Teacher Training and became a Certified Yoga Instructor. She began teaching yoga in various studios around the Denver area, creating classes designed for all levels, with the strong belief that yoga should be accessible to all.
As a certified Experienced Registered Yoga Teacher (E RYT) with Yoga Alliance, Ashley’s classes offer a space to pause from stress, get a great workout, and learn the practice of being present. She believes the Vinyasa style—connecting breath with movement—is especially beneficial for developing a mind body connection and inner calm, which ultimately can be applied to our everyday lives. Her advanced therapeutic training for working with a variety of musculoskeletal injuries and biomechanical problems related to the lower back, hips, shoulders, neck, knees, elbows, feet, and wrists help issues commonly found in corporate environments. The neck and back issues stemming from desk fatigue, seated posture issues and stress-related muscular issues can be addressed through her carefully designed classes.
In 2020 Ashley merged her corporate background with her passion for yoga and wellness, and founded Exhale. She, along with Co-creator Alicia Rae, is currently focused on expanding Exhale’s brand vision, establishing a new series of livestream programming and growing the company’s team of practitioners and experts.
Frank Daidone is President of Exhale Wellness, leading the Exhale team in operations, business development and establishing brand partnerships that support Exhale’s vision of Wellness at Work.
Also Ashley’s husband, Frank is currently the CEO of Nurse Family Partnership, a community health program that empowers first-time moms to transform their lives and create better futures for themselves and their babies.
Frank brings a wealth of corporate knowledge to the Exhale team’s growth plans. He was formerly the Vice President of Operations at Natural Grocers by Vitamin Cottage, where he coordinated a 2,700-person workforce across 105 stores and cultivated partnerships between company departments, outside vendors and communities served. Before this position, he was the Chief Information Officer for the City and County of Denver, where he led the City and County’s Technology Services Agency and improved the performance and customer experience of various technology services. In addition, Daidone was the Director of Information Technology for Chipotle Mexican Grill and led the information technology programs during a period of rapid growth of 1,000 new locations.
Chief Experience & Lifestyle Officer
Alicia Rae is Exhale’s Chief Experience and Lifestyle Officer, leading the creation of extended wellness-lifestyle programming for the company’s developing online video series.
Alicia is an Experienced Registered Yoga Teacher (E RYT) with Yoga Alliance, a licensed esthetician and Aveda Educator with a focus on integrating the principles of yoga and Ayurveda into everyday life, especially our beauty care. She’s been living an Ayurvedic lifestyle since joining the Aveda brand in 2005, when she first learned about the ancient healing practices that prompted a revolution into health, wellness and beauty. Alicia started practicing yoga in 2003, first trying pre-natal yoga and using the tools of breath, focus, and awareness to birth her son naturally. After this experience, even at the beginning of her yoga journey, she immediately connected to the way yoga impacts our life off the mat. This became the focus for her personal practice, and eventually her teaching. Alicia’s initial intention with yoga teacher training was to learn more about yoga and enhance her own personal practice, but her coaches pushed her out of her comfort zone to become a teacher. She started a yoga program at Aveda Institute, Denver for new yoga teachers to develop their skills while sharing yoga with the students and team. From there, she joined the CorePower Yoga management team and began facilitating yoga teacher training programs and other yoga lifestyle programs. In 2013, she returned to Aveda to become a licensed esthetician and educator for Aveda corporate. Ashley was one of Alicia’s yoga trainees and they’ve been kindred spirits ever since. During the Covid-19 pandemic, the two reunited with like-minded passion to bring yoga into the world through building community, livestream classes/programs, corporate wellness and yoga lifestyle experiences. Alicia was the lead in developing Exhale’s 200-hour state-of-the art livestream, nationwide yoga teacher training program.
Alicia will be featured in a variety of Exhale’s video programming, including livestream and pre-recorded yoga classes, our meditation series, and Exhale Wellness Workshops that are focused on Ayurvedic principles.
Chief Technology Officer
Curtis is a technology enthusiast with an expertise in audio/video integration and cloud technologies. His passion is simplifying technology for an intuitive user experience. He builds systems that can be used to enhance UX, and created, installed, programmed Exhale’s state-of-the-art, livestream studio audio/visual equipment. This amazing system integrates Sling Studio and multiple camera angles with optimal sound technology.